“Disciplina” (Spanish for “discipline”) is a 2022 single by Argentine pop star Lali that puts BDSM language—discipline, dominance, and submission—front and center in mainstream Latin pop. Sony Music Argentina released the track on January 12, 2022 as the lead single from her fifth studio album, Lali (2023). For kink listeners, it is a clean example of how D/s and discipline imagery travel from dungeon vocabulary into chart-ready choreography, red lighting, and a full dominatrix visual.
Writers, sound, and the kink in the lyrics
Lali co-wrote “Disciplina” with Martín D’Agosto, Dano, and Mauro De Tommaso; Dano and De Tommaso also produced. Critics called the song sexy, energetic, and catchy—an uptempo blend of pop and dance beats. After the Latin-leaning reggaeton and trap experiments of Brava and Libra, “Disciplina” reads as a return to Lali’s pure pop roots, only this time the lyric palette is dark, sultry, and explicitly erotic. The song walks into erotic practices associated with BDSM, especially discipline and dominance/submission, without treating those words as punchlines. For adult audiences, that is the hook: mainstream pop using discipline not as schoolroom metaphor alone, but as power-exchange heat.
Music video: industrial rave and dominatrix Lali
The blood-red music video dropped with the single on January 12, 2022. Renderpanic directed; The Movement produced. Lali appears as a dominatrix figure on a gigantic industrial set styled after Berlin raves. A dancefloor is built into the warehouse-scale space where Lali and a mixed group of dancers run an electric choreography that keeps raising the temperature until the cast collapses exhausted on the ground. Visual comparisons flew immediately: Rihanna’s “Disturbia,” Lady Gaga’s “Bad Romance,” and—per Bradley Stern at MuuMuse—a full student-of-Britney checklist from “I’m a Slave 4 U” orgy energy through Blackout and “Work Bitch,” plus Rihanna’s Rated R dominatrix edge and a giant-chain nod to Miley Cyrus’s “Wrecking Ball.”
In other words, the clip is not subtle. It sells discipline as fashion, sweat, and control theater—exactly the pop-facing face of BDSM that fetish clubs and pro-dom imagery have fed for years.
Awards, live debut, and chart life
“Disciplina” earned a Premios Juventud 2022 nomination for Hottest Choreography (Best Choreography). The video later won Best Music Video at the 2023 Gardel Awards. Lali first performed the song live at the 9th Annual Platino Awards on May 1, 2022, while co-hosting the ceremony with Miguel Ángel Muñoz. Coverage framed the performance as a full display of talent that drew a standing ovation once the number ended—another reminder that BDSM-coded pop can sit comfortably on awards-show stages when the production is polished enough.
For readers who track how kink aesthetics enter mass culture, “Disciplina” is a useful case file: Argentine superstar branding, Sony machinery, industrial-rave video language, and lyrics that name discipline and D/s without apology. It is pop discipline with a crop-and-choreography gloss—not a dungeon tutorial—but it shows how far SM vocabulary has traveled into lead-single territory. Separate fantasy from practice: Lali sells discipline as fashion and sweat; real discipline still needs rules, aftercare, and a safeword.
