Diana Slip was an early twentieth-century French manufacturer of lingerie and fetishwear, founded by Léon Vidal (also known as Victor Vidal), the publisher of Les Éditions Gauloises. While Paris already mixed couture skill with erotic mail-order culture, Diana Slip sold daring undergarments and fetish-coded pieces through a luxury boutique frame rather than only underground catalogues.
Madeleine boutique
The company opened a luxurious shop in the upmarket Madeleine district of Paris, between rue Royale and the Place Vendôme. That address signaled wealth and discretion: refined lingerie and harder fetish garments sold as high-fashion commerce, not back-alley smut.
Photographers and rival Yva Richard
Diana Slip hired renowned photographers of the period, including Roger Schall and Brassaï, to photograph their products, linking the brand to serious photographic modernism as well as erotic display. Their main competitor was Yva Richard, the Paris lingerie house whose mail-order and custom work pushed steel, silk, and extreme silhouettes in the same era. Together the two names map an early commercial fetish-fashion ecosystem of publishers, boutiques, and camera talent. For BDSM and fetish-clothing readers, Diana Slip remains a compact but important node: luxury fetishwear, major photographers, and open rivalry with the other great Paris house of the time.
